IEA Releases New Brand Manual & Logo Guide

January 23, 2023
11:41 am
Dressage, Hunt Seat, News Alerts, Program Updates, Region 1, Region 1, Region 10, Region 10, Region 11, Region 11, Region 2, Region 2, Region 3, Region 3, Region 4, Region 4, Region 5(1), Region 5(1), Region 5(2), Region 5(2), Region 6, Region 6, Region 7, Region 7, Region 8, Region 8, Region 9, Region 9, Western, Zone 1, Zone 10, Zone 11, Zone 2, Zone 3, Zone 4, Zone 5, Zone 6, Zone 7, Zone 8, Zone 9

Dear IEA Coaches, Show Hosts, Adult Contributing Members, Show Officials, Sponsors, Vendors and Staff Members:

The IEA Marketing Department, with approval from the Board of Directors, has recently released a new Brand Manual and Style Guide for use effective immediately.

This detailed document provides direction on the IEA Brand Standards, current and retired Logos, Logo licensing and use of the IEA logo in printed materials and more.

A Little IEA Logo History…

Since 2015, IEA has utilized the 2-horse full logo as well as the newer round IEA logo in all of our marketing and promotional materials. These logos have been steadfast in branding the organization and are themselves variations on earlier designs in the company history.

With the recent permanent addition of Dressage to our program disciplines, the 2-horse IEA logo depicting a hunt seat jumper and a western reining horse no longer accurately represents the entire IEA membership. Instead of trying to squeeze in a third horse to the logo (which we did attempt), we opted to take out the horses entirely and combine the round logo with the existing font and updated tagline to streamline the new logos found on pages 4 and 5 of the Brand Manual.

In order to phase out the old logo(s), we have put together guidelines for using existing logos. There are IEA logos which should definitely not be used and have been “retired” for awhile (but still pop up occasionally) and logos that can be utilized until new materials are ordered.

IN ALL CASES, WE REQUEST THAT ANY NEW MATERIALS ORDERED AFTER JANUARY 2023 UTILIZE THE NEW IEA OFFICIAL LOGOS.

This includes, but is not limited to ribbons, signage, stationary, prizes and awards, prize lists, programs, apparel, and other IEA merchandise. Items that were ordered prior to January 2023 with older/retired logos may still be used. We understand that replacing signage and other large quantities of materials is expensive. We do not want you to throw it away, we just don’t want it to be re-ordered without the appropriate updates.

Thank you for taking the time to carefully read through the new IEA Brand Manual and for following the guidelines outlined. Your support of these standards strengthens and protects the integrity of the IEA Brand.

Questions about the IEA Brand Manual may be directed to:

Kimber Whanger, IEA Director of Marketing and Communications

[email protected]

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