IEA FOUNDERS DAY GIVE SOCIAL MEDIA TOOL KIT & KISS A CRITTER CHALLENGE
MEMBERSHIP, STAFF, ALUMNI, FAMILY AND FRIENDS
HOW CAN I GET INVOLVED IN FOUNDERS DAY GIVE?
IEA Founders Day GIVE is an online day of giving designed to inspire support from every member of the IEA community to empower talented young equestrian athletes through opportunities like youth development, scholarship, horsemanship education, and financial assistance programs.
The 2025 Founders Day GIVE will be held on Tuesday, July 29, 2025. But you don’t have to wait until the 29th! Every contribution made from July 15th through midnight on the 29th will count towards reaching our goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms!
Sharing your involvement with this year’s event on social media is an important way you can get involved in the day. You can change your Facebook profile picture, post to your social media pages, and participate in this year’s Kiss A Critter Challenge to spread the word and join in the fun of IEA Founders Day GIVE. Your actions can inspire others to give back and support future generations of young equestrians.
The sample posts, templates, and logos (in the accordions below) are designed for your use to share your involvement and support for the IEA Founders Day GIVE and Kiss A Critter Challenge.
EVENT INFORMATION
Goal: Support the IEA Programming of Your Choice and empower future generations of young equestrians.
When: Tuesday, July 15 through Tuesday, July 29, 2025 – 12:00AM to 11:50PM EST
Audience: IEA Coaches, Riders, Parents, Alumni, Staff, Friends of IEA – the entire IEA Community
Website: RideIEA.org/donate/iea-founders-day-give
Hashtag: #IEAFoundersDayGIVE
HOW TO PARTICIPATE
- Save the Date and Make a Gift On or Before July 29th! | Save the date for Tuesday, July 29th and give to support the IEA Programming of Your Choice during this online giving event! Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms empowering future generations of young equestrians.
- Challenge your Friends to Participate in the Kiss A Critter Challenge! | Make a Donation to IEA Founders Day Give then use the provided sample scripts below and take a smart phone video of you kissing a critter…any critter! Post your video on social media using #KissACritter and tag/challenge your friends Make a Gift and join in the fun!
Hashtags: #IEAFoundersDayGIVE, #IEAChallenge, #KissACritter
Make sure you tag IEA in your Kiss A Critter Challenge posts so we can also help share the fun!
Questions about charitable giving to IEA?
Contact IEA Resource Development Director,
Kathy Dando at [email protected]
For Financial Information about the IEA, please go to www.guidestar.org.
Challenge Your Friends to Participate in the Kiss A Critter Challenge!
Make a Donation to IEA Founders Day Give then use the provided sample scripts below and take a smart phone video of you kissing a critter…any critter! Post your video on social media using #KissACritter and tag/challenge your friends to make a Make a Gift and join in the fun!
Hashtags: #IEAFoundersDayGIVE, #IEAChallenge, #KissACritter
Make sure you tag IEA in your Kiss A Critter Challenge posts so we can also help share the fun!
EXAMPLE Script:
I donated to IEA because IEA lets me help create the future leaders in the equestrian industry through IEA Youth Board! This is my critter – Jinxy – I nominate Emmery, Lillian, and Ryley to donate and participate in the IEA Kiss A Critter Challenge!
Text for post:
I donated to IEA because ___________________! This is my critter – _______ – I nominate @___Person 1_____, @___Person 2_____, @__Person 3_____ to donate and participate in the #IEAKissACritterChallenge!
Donate at https://accessiea.innate.ly/donation
Hashtags: #IEAFoundersDayGIVE, #IEAChallenge, #KissACritter
Share the Logo and Change Your Profile Picture
On Monday, July 29, let’s take over social media! Spread our message by sharing the IEA Founders Day GIVE logo below on Facebook Instagram, X (Twitter), LinkedIn, or any other social media. Make it your profile photo to show the world your love for IEA!
Social Media Sharing Images and Posts Share these images to encourage others to get involved!
Download Social Logos:
Download Full Logo:
Not sure what to post for the IEA Founders Day GIVE? Here are some samples to get you started – or even copy and paste! If you are short on time, you can share or retweet posts from the Official IEA Facebook,Twitter, and Instagram accounts.
- Prior to July 29
Sample Post for anyone
Save the date for the 2025 IEA Founders Day GIVE – Tuesday, July 29th. Celebrate this one-day online giving event to support the IEA Programming of Your Choice! Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms!
- On July 29:
Sample Post specific for IEA Alumni
Today is #IEAFoundersDayGIVE! I’m supporting the next generation of IEA student riders with a gift to support the IEA Programming of Your Choice! Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! Imagine the difference we can make if we all come together on this single day of giving. Rideiea.org/iea-founders-day-give
Sample Posts for anyone
- Today is #IEAFoundersDayGIVE! Make a gift and spread the word that every dollar makes a difference. Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! Rideiea.org/iea-founders-day-give
- It’s #IEAFoundersDayGIVE. I gave to support the next generation of IEA student riders and made my gift. Now it’s your turn! Join me and make your gift today at RideIEA.org/iea-founders-day-give Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms!
- IEA provided me with access to equestrian sport and taught me important life skills such as responsibility, empathy, and compassion. In honor of IEA Founders Day GIVE, I am giving back to provide educational opportunities for young student riders. Join me and make your gift today at RideIEA.org/iea-founders-day-give Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! #IEAFoundersDayGIVE
- Want to learn how to make a difference for young equestrians? Check IEA Founders Day GIVE at RideIEA.org/iea-founders-day-give and make an impact! Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! #IEAFoundersDayGIVE
For those who are more social savvy, tag your IEA friends in a post encouraging/asking them to donate. For example:
- It’s IEA Founders Day GIVE. I made my gift. Now it’s your turn [Apple Jack], [Pinkie Pie] and [Rainbow Dash]. Join me and make your gift today at RideIEA.org/iea-founders-day-give Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! #IEAFoundersDayGIVE
- Prior to July 29
Sample Post for anyone
I’m planning to support the IEA Programming of my Choice and student riders for IEA Founders Day GIVE. Join me and make your gift today at RideIEA.org/iea-founders-day-give Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! #IEAFoundersDayGIVE
- On July 29:
Sample Post specific for IEA Alumni
- I’m supporting the next generation of IEA student riders with a gift supporting the IEA Programming of My Choice. Join me and your gift will help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! Celebrate #IEAFoundersDayGIVE with me. RideIEA.org/iea-founders-day-give
Sample Posts for anyone
- Today is #IEAFoundersDayGIVE! One Day for all the IEA community to come together and give to support young riders. Join me and your gift will help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! Rideiea.org/iea-founders-day-give
- It’s IEA Founders Day GIVE. I made my gift to support opportunities for young riders. Did you? Be counted and show your support for #IEAFoundersDayGIVE at RideIEA.org/iea-founders-day-give Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms!
- Learn how to make a difference for young equestrians. Check out IEA Founders Day GIVE at RideIEA.org/iea-founders-day-give Help IEA reach their goal of raising $15,000 to Unlock a Generous Matching Grant from The Muzzy Family/MZ Farms! #IEAFoundersDayGIVE
Post one of your favorite photos from your time with IEA and be sure to use #IEAFoundersDayGIVE.