1. Introduction

This Privacy Notice governs https://www.rideiea.org/ and any other website or online services that posts this notice (collectively the “Service”) and its operator Interscholastic Equestrian Association (collectively “IEA,” “we,” or “us”) regarding the collection, use, and disclosure of information that you submit to us through the Service. This Notice does not cover our privacy and data security practices for information we do not collect via the Service, such as hard copies of applications, which you are able to download via the Service and physically mail to us.

By accessing or otherwise using the Service, you consent to the collection, use, and disclosure practices, and other activities as described in this Privacy Notice. If you do not consent and agree, discontinue use of the Service.

To the extent we provide you notice on our Service of different or additional privacy policies or practices (e.g., at the point of our collection; on sections of the Service specifically tailored for children), those additional terms shall govern such data collection and use.

2. Information We Collect

(a) Information That You Provide

We collect certain personal information that personally identifies you (“Personal Information”), which you may provide to us directly through the Service. For example, you may provide us Personal Information by filling out the Service’s Contact Us form and other online forms.

Personal Information you may provide includes your name, e-mail, and mailing address. You may also provide Personal Information regarding our services you are interested in and any information you include in comments to us. When submitting online application dues or donating to our organization, we may collect payment card information. For certain features on the Service, providing certain Personal Information may be mandatory. You may choose not to provide mandatory Personal Information, but in doing so, you may not be able to use such Service features.

You may also provide us information that is not Personal Information, and we may modify Personal Information so as not to be personally identifiable (e.g., by hashing, de-identification, extracting non-Personal Information elements, etc.) (“Non-Personal Information”). To the extent Personal Information is combined with Non-Personal Information, the combined data will be treated as Personal Information.

(b) Information Collected Automatically

We may also automatically collect certain information about your use of the Service when you access or use the Service (“Usage Information”). Usage Information may include IP address, device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computer or mobile device), and the fullest extent permitted by applicable law will be deemed Non-Personal Information.

The methods that may be used on the Service to collect Usage Information include:

  • Log Information: Log information is data about your use of the Service, such as IP address, browser type, internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.

  • Information Collected by Cookies and Other Tracking Technologies: Cookies, web beacons (also known as “tracking pixels”), embedded scripts, location-identifying technologies, fingerprinting, device recognition technologies, tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about interactions with the Service.

    • Cookies
      A cookie is a small text file that is stored on a user’s device, which may be session ID cookies or tracking cookies. Session cookies make it easier for you to navigate the Service and expire when you close your browser. Tracking cookies remain longer and help in understanding how you use the Service, and enhance your user experience. Cookies may remain on your hard drive for an extended period of time. If you use your browser’s method of blocking or removing cookies, some but not all types of cookies may be deleted and/or blocked and as a result some features and functionalities of the Service may not work. A Flash cookie (or locally shared object) is a data file which may be placed on a device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your device. HTML5 cookies can be programmed through HTML5 local storage. Flash cookies and HTML 5 cookies are locally stored on your device other than in the browser and browser settings won’t control them. To identify certain types of local shared objects on your device and adjust your settings, please visit: www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. The Service may associate some or all of these types of cookies with your devices.

    • Web Beacons (“Tracking Pixels”)
      Web beacons are small graphic images, also known as “internet tags” or “clear gifs,” embedded in web pages. Web beacons may be used, without limitation, to count the number of visitors to the Service, to monitor how users navigate the Service, and to count content views.

    • Embedded Scripts
      An embedded script is programming code designed to collect information about your interactions with the Service. It is temporarily downloaded onto your computer from our web server, or from a third party with which we work, and is active only while you are connected to the Service, and deleted or deactivated thereafter.

Some information about your use of the Service and certain third party services may be collected using Tracking Technologies across time and services, and used by us and third parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and certain third-party services.

(c) Information We Collect From Partners and Other Sources

We may also obtain information about you from other sources, including organizations we partner with, service providers, and third-party services. Such data will be not treated in accordance with this Privacy Notice, except to the extent it is combined with Personal Information we have collected via the Service; however such data remains subject to any restrictions imposed on us by the third party, if any. Otherwise, the information collected, stored, and shared by third parties remains subject to their privacy policies and practices, including whether they continue to share information with us, the types of information shared, and your choices on what is visible to others on third-party services. We are not responsible or liable for the accuracy of the information provided by third parties or for third party policies or practices.

3. Use and Disclosure of Information

We may use and share information about you, including Personal Information, for any purposes not inconsistent with statements under this Privacy Notice, or otherwise made by us in writing at the point of collection, and not prohibited by applicable law, including, without limitation, the following:

  • Allow you to participate in the features we offer on the Service;
  • Facilitate, manage, personalize, and improve your online experience;
  • Process your registration and manage your account;
  • Provide you with information or services or process transactions that you have requested or agreed to receive, including to send you electronic newsletters, or to provide you with special offers or promotional materials on behalf of us or third parties;
  • Transact with you, provide services or information you request, respond to your comments, questions and requests, serve you content and/or advertising, and send you notices;
  • For marketing and other purposes;
  • Improve the Service and for any other internal business purposes;
  • Tailor our content, advertisements, and offers;
  • Fulfill other purposes disclosed at the time you provide Personal Information or otherwise where we are legally permitted or are required to do so; and
  • Prevent and address fraud, breach of policies or terms, and threats or harm.

Subject to applicable law, we may share non-Personal Information with third parties for any purpose. Without limiting the generality of the foregoing, we and third parties may convert your Personal Information to non-Personal Information, including without limitation through hashing it or substituting a unique identifier for the Personal Information and we and third parties may use and share that data as permitted by applicable law, including to match data attributes to and from other sources. Any such third party activities are subject to their privacy policies and practices.

We may share your Personal Information with partners we think you might be interested in, for their own marketing purposes. For example, when you are approved as an IEA member, you may automatically qualify for a complimentary associate membership with the National Reining Horse Association (“NRHA”), which may send you emails with respect to this program. We have a similar program partnership with the United States Equestrian Federation (“USEF”), which may offer a free fan membership to IEA members. Registering for either complimentary memberships is unrelated to your IEA membership and is subject to NRHA’s and USEF’s respective policies.

Your activities on the Service may, by their nature, result in the sharing of your Personal Information with third parties, and by engaging in these activities you consent to that and further sharing, and your Personal Information may be disclosed to third parties. For example, there is the option to share Instagram-embedded photos displayed in certain photo galleries to other social media sites. If you elect to share information about your media choices and your use of the Service with your social networks, you will be sending information about you to the social networking services that you designate, including Usage Information relating to your use of the Service. Such third party data receipt and collection is subject to the privacy and business practices of that third party.

Your Personal Information may be disclosed to third-party service providers who work with us in order to provide some of the services on the Service and to help us communicate with you. Examples include analyzing data and providing customer service.

We may share some or all of your Personal Information with our affiliated companies that are under a common control, in which case, we will require them to honor this Privacy Notice.

If we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be transferred. You acknowledge that such transfers may occur and are permitted by and subject to this Privacy Notice.

4. Sweepstakes, Contests and Promotions

We may offer sweepstakes, contests, and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting Personal Information. If you voluntarily choose to enter a Promotion, your information, including Personal Information, may be disclosed to us, co-sponsors, service providers, and other third parties, including for administrative purposes and as required by law (e.g., on a winners list). By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Privacy Notice. Please review those rules carefully.

5. Links to Third Party Sites

The Service may include hyperlinks to, or include on or in connection with, the Service (e.g., apps and plug-ins), websites, locations, platforms, applications or services operated by third parties. These third-party services may use their own cookies, web beacons, and other Tracking Technology to independently collect information about you and may solicit Personal Information from you. We are not responsible for these third-party services and you should consult their privacy policies and terms of use.

6. Social Features, Advertising and Analytics

Certain functionalities on the Service permit interactions that you initiate between the Service and certain third-party services, such as third party social networks (“Social Features”). Examples of Social Features include: enabling you to send content such as contacts and photos between the Service and a Third-Party Service; “liking” or “sharing” our content; logging in to the Service using your Third-Party Service account (e.g., using Facebook Connect to sign-in to the Service); and to otherwise connect the Service to a Third-Party Service (e.g., to pull or push information to or from the Service. If you use Social Features, and potentially other third-party services, information you post or provide access to may be publicly displayed by the third-party service that you use. Also, both we and the third party may have access to certain information about you and your use of the Service and the third-party service. We are not responsible for and makes no representations regarding the policies or business practices of any Social Features and encourage you to familiarize yourself with and consult their terms and privacy policies.

We may engage and work with service providers and other third parties to serve advertisements on the Service and/or on third-party services. Some of these ads may be tailored to your interest based on your browsing of the Service and elsewhere on the internet, sometimes referred to as “interest-based advertising” and “online behavioral advertising,” which may include sending you an ad on a third party service after you have left the Service (i.e., “retargeting”)(“Interest-based Advertising”).

We may use Google Analytics or other service providers for analytics services. These analytics services may use cookies and other Tracking Technologies to help us analyze Service users and how they use the Service. Information generated by these services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these service providers and these service providers may use this information for purposes such as evaluating your use of the Service, compiling statistic reports on the Service’s activity, and providing other services relating to Service activity and other internet usage.

7. Your Choices

(a) Ability to Unsubscribe

You can opt out of receiving certain promotional communications (emails) from us at any time by following the instructions provided in promotional emails to click on the unsubscribe link, or, if available, by changing your communication preferences by logging onto your account. Please note that your opt-out is limited to the e-mail address used and will not affect subsequent subscriptions. If you opt-out of only certain communications, other subscription communications may continue. Even if you opt out of receiving promotional communications, we may, subject to applicable law, continue to send you non-promotional communications, such as those about your account, transactions, servicing, or IEA ongoing business relations. To prospectively opt-out of our sharing of your Personal Information with third parties for their own direct marketing purposes, contact us at info@rideiea.org.

(b) Ability to Request Removal of Publicly Posted Personal Information

We publicly post certain types of information related to IEA community involvement such as your participation on an IEA Board or Personal Information related to offline equestrian competitions you may participate in via IEA’s services such as name, team name, IEA identification number, and competition scores. We also publicly post certain types of Personal Information you submit to a third party in relation to our services, such as photos you may upload to our profile on a third party social media platform (e.g. Instagram). In both circumstances, such Personal Information is not collected via the Service and is subject to the consent you gave us to publicly post such Personal information when you applied to become an IEA member or otherwise. You request that we consider removing such posts by contacting us at info@rideiea.org and indicating with a description or a screenshot of the public information in question, but doing so is in our sole discretion.

(c) Ability to Limit Tracking Technologies

Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options so you may need to set them separately. Also, tools from commercial browsers may not be effective with regard to Flash cookies (also known as locally shared objects), HTML5 cookies or other Tracking Technologies. For information on disabling Flash cookies, go to Adobe’s Service http://helpx.adobe.com/flash-player/kb/disable-third-party-local-shared.html. Please be aware that if you disable or remove these technologies some parts of the Service may not work and that when you revisit the Service your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you can visit http://www.allaboutdnt.com, but we are not responsible for the completeness or accuracy of this third party information. Some third parties, however, may offer you choices regarding their Tracking Technologies. One way to potentially identify cookies on our web site is to add the free Ghostery plug-in to your browser (www.ghostery.com), which according to Ghostery will display for you traditional, browser-based cookies associated with the web sites (but not mobile apps) you visit and privacy and opt-out policies and options of the parties operating those cookies. We are not responsible for the completeness or accuracy of this tool or third party choice notices or mechanisms.

(d) Ability to Limit Analytics and Interest-Based Advertising

You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. We are not responsible for the completeness or accuracy of this tool or third party choice notices or mechanisms.
You may choose whether to receive some Interest-based Advertising by submitting opt-outs. Some of the advertisers and Service Providers that perform advertising-related services for us and third parties may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit http://www.aboutads.info/choices/, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of Interest-based Advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain Interest-based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising (http://www.iab.net/media/file/ven-principles-07-01-09.pdf) and expects that ad networks we directly engage to serve you Interest-based Advertising will do so as well, though we cannot guaranty their compliance. We are not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

In addition, we may serve ads on third-party services that are targeted to reach people on those services that are also identified on one of more of our data bases (“Matched List Ads”). This is done by matching common factors between our data bases and the data bases of the third-party services. For instance, we may use such ad services offered by Facebook or Twitter and other third-party services. We are not responsible for these third-party services, including without limitation their security of the data. If we use Facebook to serve Matched List Ads on Facebook services, you should be able to hover over the box in the right corner of such a Facebook ad and find out how to opt-out with us from such list. If you opt-out from our Facebook Matched List Ads, we will remove the matching Personal Information from that list, however, this will not take effect immediately and if you have multiple e-mails or other accounts you may have to opt-out separately for each one. If we use Twitter Matched Use Ads, you should be able to opt-out through your account settings on Twitter. If you opt-out from our Twitter Matched Use Ads, you will be removed from that list, however, this will not take effect immediately and if you have multiple e-mails or other accounts you may have to opt-out separately for each one. We are not responsible for such third parties’ failure to comply with your or our opt-out instructions or to provide us notice of your opt-out elections, and they may change their options without notice to us or you.

(e) Ability to Limit Sharing of Personal Information

We may disclose your personal information to third parties for their direct marketing purposes. You may exercise an opt-out of further sharing third parties for their direct marketing purposes. You may make this request by contacting us at info@rideiea.org, or in writing at:

IEA Membership Office
RE: California Privacy Rights
467 Main Street
Melrose, MA 02176

8. Security and Monitoring

We take reasonable measures to protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the internet and online digital storage are not completely secure and we cannot guarantee the security of your information collected through the Service.

To help protect you and others we and our service providers may monitor use of the Service and may collect and use related information for all purposes not prohibited by applicable law or inconsistent with this Privacy Notice, including, without limitation, to identify fraudulent activities and transactions; prevent abuse of and investigate and/or seek prosecution for any potential threats to or misuse of the Service; and otherwise to protect the rights and property of IEA, our affiliates, our partners, and other users. Monitoring may result in the collection, recording, and analysis of online activity or communications through the Service.

9. Children’s Privacy

Our Service is intended for a general audience and not directed to children (i.e., under 13 years of age). As a non-profit organization, IEA’s collection of children’s Personal Information is not governed by the U.S. Children’s Privacy Protection Act (“COPPA”). Parents of children under the age of 13 who do not want their children to use a general audience service that allows users to submit Personal Information, access other general audience services (e.g., social media sites) and be subject to Interest-based Advertising should not permit their children to access or use our Service.

10. Your California Privacy Rights

We may from time to time elect to share certain “personal information” (as defined by California’s “Shine The Light” law) about you with third parties for those third parties’ direct marketing purposes. For example, the NRHA or USEF may send you emails with respect to complimentary memberships you automatically qualify for when you become an IEA member. California Civil Code Section 1798.83 permits California residents who have supplied personal information, as defined in the statute, to us to, under certain circumstances, to request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes, or exercise an opt-out of further sharing third parties for their direct marketing purposes. You may make this request by contacting us at info@rideiea.org, or in writing at:

IEA Membership Office
RE: California Privacy Rights
467 Main Street
Melrose, MA 02176

Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address or mail address.

11. International Users

IEA is based in the U.S. and the information we and our service providers collect is governed by U.S. law. If you are accessing the Service from outside of the U.S., you consent to your information collected through the Service being collected, transferred to, and processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence, and the U.S. government may have access to your Personal Information.

12. Revisions

This Privacy Notice is subject to prospective changes at our discretion. We will indicate changes by updating the “Last Updated” date at the top of the page. If you disagree with any such changes, please cease using the Service.

13. Contact

If you have any questions about this Privacy Notice, please email us at info@rideiea.org.